Big Changes at Madame Alexander Dolls

Just received in our Fall 2014 Madame Alexander Doll Catalog and have noticed quite a change since last year's catalog.  The Alexander Doll Company is now predominately gearing their dolls towards children and babies with their 18 inch dolls, baby dolls, and just recently their introduction of hand puppets. (Their baby dolls do not include either collectible Pussycat or Huggums baby dolls either).

There are only a small handful of 8-inch Wendy and 12-inch Cissette dolls in this collection, and even some of those dolls have been brought back from previous years.  Clara, The Nutcracker is one of these dolls. This will be the third year she was brought back as she was a very popular doll.

Very disappointing as it appears that this company is now targeting a different generation.  And it also seems that most baby boomers have become more selective in their collectible doll choices, and therefore, are not ordering as many Madame Alexander dolls as they used to.

Isn't it interesting that most children of baby boomers have no desire to collect dolls or teddy bears? We get several customers hoping that their grandchildren will develop a passion for collecting like their grandparents have.  We can only hope that this will happen.

In conclusion, it is our hope that the Alexander Doll Company will continue to survive with their new mix of products.  But for the meantime, their offerings do not suit our customer base, and therefore, we will discontinue ordering any new dolls at this time.  Of course, this can change in the future and we hope that it will.

Please stay tuned as we introduce new sales on our existing stock of Madame Alexander Dolls.

Quote of the Day - "Never let the fear of striking out get in your way." - Babe Ruth