Tuesday, October 23, 2012

Have You Heard of Small Business Saturday?


Created by American Express in 2010, this annual event is held on the Saturday after Thanksgiving, during one of the busiest shopping periods of the year, and encourages holiday shoppers to patronize small, local brick and mortar businesses, as well as small eCommerce businesses. 

Small Business Saturday serves as a counterpart to Black Friday and Cyber Monday, which market big-box retail stores and ecommerce stores, respectively.

Beacon's Glow Collectibles participated last year but we do believe that we got the word out to our current customers a bit late.  This year we will try to remind customers of "Small Business Saturday" at an earlier time so that they can participate in this opportunity.

According to American Express, this is the reason that consumers should support small businesses on "Small Business Saturday":

"As a consumer, you are a key part in helping small businesses thrive. By shopping or dining at a small business this November 24th, you’re showing your support for all the small businesses around you. This means you could be helping local entrepreneurs offer more jobs, which in turn invigorate the economy. Last year, over 100 million people came out to shop at independently-owned small businesses on this day. This year, go out and support your favorite small business and search for savings on unique merchandise while experiencing spectacular service – a cornerstone of many small businesses."

Quote of the Day - "Life is a succession of lessons which must be lived to be understood." - Ralph Waldo Emerson

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