Why Consumer Prefer to Shop Online Rather Than in Stores During the Holidays

The National Retail Federation (NRF) is the world's largest retail association. Its members include department store, specialty, discount, catalog, Internet, and independent retailers, and chain restaurants and grocery stores. Their predictions and reports are highly regarded amongst both small and large retail businesses. According to the NRF, these are the top reasons that consumers prefer to shop online, rather than in stores, during the holidays:

1. To avoid crowds (#1 reason)
2. More convenient to shop online
3. To avoid lines at the store
4. Easier to compare prices
5. Easier to find items online
6. Easier to compare products
7. Better Variety online
8. High gas prices

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