"LAGUNA HILLS, CA - Adora, manufacturer of dolls, plush toys and play accessories, will launch a new look in 2013. The company will unveil its brand with a new identity, packaging, website, and an assortment of products and price points for children of all ages.
The new brand extensions include 200 products with 70 all new dolls and accessories, which will be competitively priced. The all new offerings include: 12" FabFaries soft micro plush dolls, FlutterBabies with interchangeable wings and soft micro plush with vinyl faces, SnuggleTime Babies with removable hoodies and soft micro plush with vinyl heads and BathTime Babies with an exclusive QuikDri body, built in swimsuit and colorful robe.
Adora's current collections-PlayTime, GiggleTime, NurseryTime and Adora Friends-have also been updated and refreshed with added features and a new brand look. Adora will continue to offer a wide selection of its award winning Toddler dolls.
"We are very excited about the new direction of the Adora Brand," said Peggy Vicioso, vice president marketing and product development, Charisma Brands, in a statement. "In addition to our cornerstone toddler dolls, customers were asking for unique, quality dolls and plush items for younger children at a variety of price points. We now have a full line of product offerings for infants on up."
The debut of the all new Adora will be at the Atlanta International Gift & Home Show, in addition to the Seattle Gift Show, Dallas Gift Show, Minneapolis Gift Show and the American International Toy Fair in New York."
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